The AI visibility glossary
Every term you need to understand how AI answer engines pick which stores to name, and how to get yours cited. Written for merchants, not search engineers: definition first, ecommerce angle always.
GEO fundamentals
3AI Visibility
AI visibility is how often and how prominently a brand, page or product is surfaced, named, cited, or linked, in the answers that AI engines generate.…
Answer Engine Optimization (AEO)
Answer Engine Optimization (AEO) is the practice of structuring content so answer engines return your information as the direct answer to a question,…
Generative Engine Optimization (GEO)
Generative Engine Optimization (GEO) is the practice of optimizing content so that AI answer engines (ChatGPT, Perplexity, Gemini, Claude, Copilot and…
AI engines & crawlers
4AI Crawler
An AI crawler is an automated bot that AI companies use to fetch web pages, either to train their models or to retrieve live content for answer engine…
Answer Engine
An answer engine is a system that responds to a question with a single synthesized answer rather than a list of links for the user to sift through. Ch…
ChatGPT Search
ChatGPT Search is ChatGPT's ability to browse the live web and answer with up-to-date, cited results instead of relying only on its training data. Whe…
Google AI Overviews
Google AI Overviews are the AI-generated answer summaries that appear at the top of many Google search results, above the traditional list of links. T…
Measurement
4AI Citations
An AI citation is when an answer engine references a specific source to support the answer it generates, as a linked footnote, a named brand, or a dir…
AI Share of Voice
AI share of voice is the percentage of relevant AI answers in which your brand appears, relative to your competitors, across a defined set of buyer pr…
Prompt Discovery
Prompt discovery is the process of finding the actual questions buyers ask AI engines about your category, your products and your competitors, the pro…
Prompt Tracking
Prompt tracking is the practice of repeatedly running a defined set of buyer questions through AI engines and recording whether, and how, your brand a…
Technical
3llms.txt
llms.txt is a proposed plain-text Markdown file placed at a website's root that gives AI systems a curated, easy-to-parse map of the site's most impor…
Retrieval-Augmented Generation (RAG)
Retrieval-Augmented Generation (RAG) is the technique behind most answer engines: instead of answering purely from what a model memorized in training,…
Structured Data (Schema Markup)
Structured data is machine-readable markup, usually JSON-LD following the schema.org vocabulary, that labels the meaning of content on a page: this is…
Ecommerce
2Product Feed
A product feed is a structured file or data source listing a store's products with their attributes, title, description, price, availability, GTIN, im…
Shop App (by Shopify)
Shop is Shopify's consumer shopping app, where buyers discover products, track orders, and check out across many Shopify stores in one place. For merc…
Stop guessing which prompts your store wins.
Naridon tracks your citations across every answer engine, then drafts, verifies and ships the fixes, right inside Shopify.